Junaid Rashid
New Delhi, Delhi, India 7889676743



  • I have over four years of expertise in digital marketing, I’ve led teams and adeptly managed high-profile clients
    primarily from the UK, US, Canada, and India.
  •  Over 32 certifications in Digital Marketing and Consumer Behaviour.
  •  Successfully served as a sub-editor, excelling in proofreading, fact-checking, and crafting high-value, informative
    news content.
  • Orchestrated a successful campaign leading to Dr. Haseeb A. Drabu’s election as an MLA and later Minister of
    Finance in J&K.
  • Formulated a 100-crore development plan for District Pulwama, J&K, focusing on infrastructure and collaboration
    with HDFC ERGO, ITC, and Sarveshwar Group.
  • Chief Marketing Officer and Partner at The Digital London, a Digital Marketing agency based in Coventry, United
  • Managed Google Ads, SEO, and social media for clients.
  • Managing social Assets and Google ads campaigns for an Immigration Law firm and a Personal Injury law firm in
    the UK.
  • Generating over 150 monthly leads via Google ads for the Immigration Law Firm with a CPC equal to 12 pounds
    and over 70 leads each month with a CPC equal to 60 pounds.
  • Crafted ad copies and content for blogs, achieving 11k+ leads with a £144k Google Ads budget.
  • Successfully led the SEO and content writers’ team at Travelounce Private Limited, New Delhi.
  • Managed social handles of 2 OTA clients in the US and UK, generating 400 organic phone calls monthly through
    Content Marketing alone.
  • Managing the content and Social Media strategy of UK’s UK-based news website The dailyTuesday.
  • Branding consultant at Craftkul, crafting brand stories and effective web/social media strategies.
  • Efficient in creating social media strategies, managing handles, and writing engaging posts.
  • Expert in site structure, website content, SEO, proposal writing, and investor presentations.
  • Proficient in crafting brand stories, blog posts, and lead magnets.
  • Skilled in Google Ads, organic lead generation, content writing, landing page optimization, and social media


Chief Marketing Officer (CMO) and Partner
The Digital London | AIIoTS Geek World | Aseef IT Holding Co.

Apr 2021 – Present (2 years 11 months)

As Chief Marketing Officer and Partner at The Digital London, I thrive on building impactful digital
strategies that launch brands to new heights. My team and I are laser-focused on delivering measurable
results, driving brand visibility, and engaging your target audience in meaningful ways.
Beyond traditional marketing, I actively participate in business development, sniffing out opportunities to
bring on awesome clients and keep them happily onboard. As a Partner, I’m deeply invested in shaping
the company’s direction, ensuring we stay ahead of the curve with cutting-edge practices.

My secret sauce?  I obsess over performance metrics, both organizational and client-specific,
constantly seeking ways to refine and optimize for maximum impact.

Content Editor and Social Media Strategist

Apr 2023 – Present (11 months)

Daily Tuesday is UK’s News and Entertainment, magazine and as a Content Editor, my main responsibilities include creating compelling content, curating captivating stories, staying updated with trends, editing, and proofreading, managing social media, optimizing content for SEO, and leading a team of content writers. I mentor and guide the writers, providing ideas and ensuring their work meets audience expectations. I conduct research to understand reader needs and motivate the team to create engaging content. I foster a collaborative environment, provide feedback, and strive to deliver high- quality content that keeps our audience engaged.

Digital Marketing Manager

Apr 2023 – Aug 2023 (5 months)

As a manager in my current position, my responsibilities entail overseeing various teams, including SEO, content writing, and web development. My primary objective is to generate leads through organic means for our company’s online travel agencies (OTAs) based in the US and Canada, as well as for our other clients.

One of my key responsibilities is managing the SEO team. This involves conducting keyword research, developing content strategies, and ensuring that our websites are optimized for both on-page and off-page SEO. I work closely with the content writing team to ensure that the content is optimized for SEO and meets the needs of our target audience. Additionally, I oversee the web development team, ensuring that our websites are designed with the user experience in mind and optimized for conversion.

In my role, I am responsible for managing not only our company’s websites but also our other products, including our OTAs. I work closely with online travel agencies in the US and Canada to identify new opportunities and develop strategies to reach our target audience. This involves conducting market research, analyzing data, and working closely with other departments to develop effective marketing

Finally, I also manage our company’s social media handles, which involve creating and curating
content, monitoring engagement, and responding to customer inquiries. I work closely with the content
writing team to develop engaging social media content that resonates with our audience and helps to
increase our brand awareness.

In summary, my current role as a manager involves overseeing multiple teams, optimizing our company’s websites and products for search engines, generating leads through organic means, and managing our company’s social media presence. I am committed to providing excellent results for our
company and its clients and take pride in my work.

Public Relations Officer
Ministry of Finance, Labour, Employment and culture

May 2015 – Apr 2018 (3 years)

Special Correspondent
The Honour, a local monthly news Magazine

Jan 2011 – May 2013 (2 years 5 months)

Contributing Writer
Millennium Post, a national daily newspaper

Dec 2012 – Apr 2013 (5 months)

Contributing Writer

May 2012 – Apr 2013 (1 year)
Sub editor

Kashmir Monitor, a local daily newspaper

Mar 2010 – Jan 2011 (11 months)

Junaid Rashid – page 3
University of Kashmir
Master’s degree, English Language and Literature/Letters
2012 – 2014
Licenses & Certifications
The Fundamentals of Digital Marketing – Google
Google Analytics – Google
Issued Jan 2020 – Expires Feb 2023
Advanced Google Analytics – Google Analytics Academy
Issued Feb 2020 – Expires Feb 2023
The strategy of Content Marketing – University of California, Davis
introduction to Marketing – The Lauder Institute – University of Pennsylvania
Social Psychology – Wesleyan University
Managing Social and Human Capital – University of Pennsylvania
Introduction to fundamentals of Accounting – University of Pennsylvania
Consumer Neuroscience and Neuromarketing – Copenhagen Business School
Consumer Neuroscience and Neuromarketing – Copenhagen Business School
The Complete Digital Marketing Course- 12 courses in One – Udemy
Google Ads for Beginners
Google Ads Display Certification – Google
Issued Jun 2022 – Expires Jun 2023
Junaid Rashid – page 4
Introduction to Google SEO – University of California, Davis
Google SEO Fundamentals – University of California, Davis
Optimizing a Website for Google Search – University of California, Davis
Advanced Content and Social Tactics to Optimize SEO – University of California,
Social Media Marketing – HubSpot Academy
Issued Aug 2022 – Expires Sep 2024
Inbound – HubSpot Academy
Issued Aug 2022 – Expires Sep 2024
Google Ads Essential Training
Google Ads Essential Training – LinkedIn
Content Marketing – HubSpot Academy
Issued Aug 2022 – Expires Sep 2024
Copywriting for Conversions: How to Write Persuasive Content – Asean Online
Education AOE
Diploma In Google Ads – Asean Online Education AOE
Google ads Search Certification – Google
Issued Feb 2023 – Expires Feb 2024
Search and Conversions for Agencies: A Data-Driven Framework – Semrush
Issued Aug 2023 – Expires Aug 2024
Junaid Rashid – page 5
Keyword Research Course with Greg Gifford – Semrush
Issued Aug 2023 – Expires Aug 2024
Social Media Marketing Crash Course – Semrush
Issued Sep 2023 – Expires Sep 2024
Certification exam Exam id-13
Lead Generation Accelerator: Master the Art of Attracting Your Ideal Customers
– Semrush
Issued Sep 2023 – Expires Sep 2024
Certification exam Exam id-1
How to Boost Lead Generation with SEO – Semrush
Issued Sep 2023 – Expires Sep 2024
Certification exam Exam id-1
Navigating On-Page and Technical SEO: A Semrush DeepDive – Semrush
Issued Sep 2023 – Expires Sep 2024
Certification exam Exam id-1
Landing Page Design & Conversion Rate Optimization – Udemy
Issued Oct 2023 – Expires Oct 2024
Content-Led SEO with Brian Dean – Semrush
Issued Dec 2023 – Expires 2024
Linkedin Marketing: B2B Sales & Lead Generation From Scratch – Udemy
Link Building • Landing Page Optimization • Data Analysis • Lead Generation • User Interface Design
• Strategic Content Development • Social Media Marketing • Content Marketing • Attention to Detail •
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